Yahoo7 appoints Text 100 to PR account

Yahoo7 has appointed Text 100 Sydney to its PR account, almost a year and a half after the digital media business last worked with a retained PR agency.

Text 100 was awarded the business following a four-way pitch with other undisclosed agencies. The previous incumbent was Hill & Knowlton.

Harry Burt, Yahoo7 general manager marketing said Text 100 will oversee corporate, consumer and trade activity.

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