News

Yahoo7 appoints Text 100 to PR account

Yahoo7 has appointed Text 100 Sydney to its PR account, almost a year and a half after the digital media business last worked with a retained PR agency.

Text 100 was awarded the business following a four-way pitch with other undisclosed agencies. The previous incumbent was Hill & Knowlton.

Harry Burt, Yahoo7 general manager marketing said Text 100 will oversee corporate, consumer and trade activity.

Other recent wins for Text 100 include Macquarie Telecom and the Flip Video launch. The agency has also recently hired new consultants, including Katie Keenan as senior account manager and consumer specialist, and Simon Clarke as a senior account executive.

Text 100 Sydney’s other clients includes Adobe, MTV Games, Optus, Epsilon, Gartner, IBM, Lenovo, Mitsubishi Electric and White Ribbon Day.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.