Yahoo7 appoints Text 100 to PR account

Tim Burrowes

February 22, 2010 11:35

Yahoo7 has appointed Text 100 Sydney to its PR account, almost a year and a half after the digital media business last worked with a retained PR agency.

Text 100 was awarded the business following a four-way pitch with other undisclosed agencies. The previous incumbent was Hill & Knowlton.

Harry Burt, Yahoo7 general manager marketing said Text 100 will oversee corporate, consumer and trade activity.

Other recent wins for Text 100 include Macquarie Telecom and the Flip Video launch. The agency has also recently hired new consultants, including Katie Keenan as senior account manager and consumer specialist, and Simon Clarke as a senior account executive.

Text 100 Sydney’s other clients includes Adobe, MTV Games, Optus, Epsilon, Gartner, IBM, Lenovo, Mitsubishi Electric and White Ribbon Day.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.