The Wise One imparts knowledge to Auto One customer via Edge

August 26, 2021 10:01

Creative agency Edge has released its second campaign for automotive parts and accessory brand Auto One.

The ‘Great Advice Does Exist’ campaign introduces the character of ‘The Wise One’, and has been launched in time for Father’s Day.

In the 30-second spot, a frustrated father tries to fix his broken-down car. The Wise One with his assistant appears in the smoke, accurately diagnosing what is wrong with the vehicle. The man then thanks The Wise One, who disappears in the steam.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Auto One Edge Lara Galvin Richard parker Simon Langley

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

The Wise One imparts knowledge to Auto One customer via Edge

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE