Sydney ad agency The Works has been appointed to handle the advertising account of Virgin Money. Among Virgin Money’s previous agencies was the now defunct Happy Soldiers and BWM.
Kevin Macmillan, creative director and founder of The Works said: “It’s two ambitious companies coming together. The people behind Virgin are very collaborative, open and straight talking. They want to deal directly with our creative thinkers and get the job done with no nonsense. Our unique model is perfect for the way they do business.”
Matt Baxby, MD of Virgin Money said: “We are delighted to welcome The Works into the business. We are confident we will work very well together. In The Works we have found an agency that has as much passion for building brands as we do.”