There’s nothing like… a copycat ad?
From the moment the new Tourism Australia ad broke earlier today, a refrain in the Mumbrella office has been “Doesn’t that remind you of something…?”
Happily the Mumbrella comment stream has answered it for us…
topics
ad
Advertising
DDB
Discovery Network
nothing like australia
There's nothing like Australia
Tourism Australia
There is no similarity between these ads. The Discovery Channel one is actually bearable to watch.
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Everything is stolen nowadays. The fax machine is nothing but a waffle iron with a phone attached.
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Just adds to the embarrassment !
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Loose, but they have the same formula working for them.
Both catchy I reckon, and that’s a very good place to start.
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Copy cat ad – nonsense. Hardly copied, or even that hugely inspired by. As Paul has already stated, the Discovery channel is bearable to watch.
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it’s a shame that so much went into the production of Oz ad but little went into the song. It is such a let down. Flat and boring and sounds like something you would hear coming from a school assembly (complete with the tone of bored kids singing it). Boo!!
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Oztraalins are bloody full of caulcha – we’ve even got an fair dinkum original ad to prove it!
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or this
https://www.youtube.com/watch?v=dpBol-3bsTs&feature=player_embedded
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@Hank just revealed the bigger story – that Singapore clip copied the phrase ‘Happy Feet’. Quick – stacks on, Singapore!
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after reading the article about this ad on smh which seems to condemn it all i can say is that there is nothing wrong with this video and if anything only furthers my pride to be australian
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However people may be saying to each other . .
“Jeez have you seen that really cheezy old school Oztralia ad?”
Tourist peeps may come to Australia purely to go somewhere retro.
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The Oz ad is an outright copy – sprung – big time.
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i’m with alex.
also, i think something to QANTAS’ i still call Auatralia home would be the best (vanilla) tourism ad.
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Ditto @ Paul
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How well will it translate into other languages? And where exactly is it going to run?
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This new Tourism piece feels really dated – like something you would see in the 80’s.
What is next in the sing-along-stakes – a new version of an old classic like “I feel like a Tooheys or two”??
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How does that Mickey Mouse Club song go..?
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If it’s channeling anything, surely it’s The Galaxy Song from Monty Python’s Meaning of Life.
Because I think it’s got an ambiguous element of tongue in cheek, I like this ad.
If I took it as a straight play I’d probably be feeling a bit different, but what the hell – I’m in the ‘camp’ camp.
Three dolphins would have been better though.
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Hear hear Alex.
The Discovery Channel Ad is great and it’s quite obvious that the ‘Nothing like Australia’ ad is a rip off. I ask what’s so wrong with leveraging a good idea?
The simple truth is that there wouldn’t be so many people up in arms if the Australian version was made to the same standard as Discovery’s.
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Where the bloody hell’s Bingle?
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Well spotted Tim.
@ Katinka, that is true. So very, very true.
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Why does everyone love picking on Tourism Australia so much? They seem like a nice bunch of chaps doing it for the masses.
Three cheers for TA. Hazzah!!
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What happened to all the other ethnicities that live in Australia???
Well, there were at least a couple of the obligatory aboriginals in the ad……….
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This is my favourite ad from TA. My mate Trimble reckons also it doesn’t get much better than this. The only thing this ad is missing is an appearance from Little Sacajewea and the LMcFSM. I’m giving this 10 stars. Go TA!!!
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The people that approved this ad should be minced into little pieces and stuffed into a cannon and shot into the sun.
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Montages please committees. For Discovery that is a committee of rights owners. For TA it’s the excruciating hierarchy up to the PM.
I can see this construct has some wide mashup potential.
Well done, all things considered.
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All i could think of was Foxtel’s “Happy EOFS”
They’re both dodgy theme songs belted out by bogans with irritating occa vocals
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Where’s Paul Hogan when you need him? Put a shrimp on the barbie, get a facelift, and try not to pay too much tax, mate. It’s all here.
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Seen it before? Add it to the list http://cliche.posterous.com/
I’m compiling the definitive list of advertising clichés for a little e-book. Any contributions?
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Advertising is nearly always derivative.
If it was truly original dumb consumers wouldn’t understand it.
But the real issue for Tourism is that Australia given the exchange rates, is
really expensive for what you get, relative to other destinations.
Herds of kangaroos, Boguns etc… Crikey!
Im off to NZ for some heliskiing.
PAUL
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As far as annoying songs/jingles go, the bloody AAMI “What about me” ads definitely win the grand prize!
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