These are April’s ‘Biggest Brand Movers’

Rosie Drew

May 22, 2024 8:31

YouGov has released its April list of ‘Biggest Brand Movers’ in Australia, with L’Oreal taking out the top spot, followed by Suzuki and Skype.

The cosmetics giant made gains in eight out of 13 BrandIndex metrics in the Media and Communication category (Aided Brand Awareness, Ad Awareness, WOM Exposure), Bran Perception category (General Impression, Quality) and Purchase Funnel category (Consideration, Purchase Intent, Current Customer), according to the report.

Car manufacturer Suzuki was named the April runner-up, scoring upticks in eight metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. Skype took third place, with the telecommunications provider also seeing improvements in seven metrics across all three categories.

Video gaming console maker Xbox and Italian food products brand Bertolli rounded out the top five, making gains in six metrics each.

CEO of APAC at YouGov Laura Robbie said, “L’Oreal has topped YouGov Australia’s Biggest Brand Mover list for April, making the list for the second time this year after placing fourth back in January.

“By listening to its customer base and aligning with strong, inspirational figures, such as Mary Fowler, L’Oreal continues to push a brand and a message that connects with its consumers.”

L’Oreal recently invited beauty personalities and media figures to a launch event in Sydney, where it presented an array of new cosmetics, skincare, and haircare products. The beauty label also earlier unveiled Manchester City and national footballer Mary Fowler as its new brand ambassador, who will partner with the brand on various women’s empowerment initiatives and product launches in Australia and New Zealand.