These are April’s ‘Biggest Brand Movers’

YouGov has released its April list of ‘Biggest Brand Movers’ in Australia, with L’Oreal taking out the top spot, followed by Suzuki and Skype.

The cosmetics giant made gains in eight out of 13 BrandIndex metrics in the Media and Communication category (Aided Brand Awareness, Ad Awareness, WOM Exposure), Bran Perception category (General Impression, Quality) and Purchase Funnel category (Consideration, Purchase Intent, Current Customer), according to the report.

Car manufacturer Suzuki was named the April runner-up, scoring upticks in eight metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. Skype took third place, with the telecommunications provider also seeing improvements in seven metrics across all three categories.