These Australian tertiary education institutions spent over $175m on ads last year

Australian tertiary education institutions spent more than $175m on ads in the past year, with a 19% spike in ad spend from May to June.

According to Nielsen Consumer and Media View (CMV) data, the leading Australian tertiary education institutions with the highest advertising expenditures were Deakin University, Torrens University Australia, Victoria University, Open Universities Australia, and La Trobe University.

Social media was also revealed as the most popular platform (60%) for ad spending to enrol new students.