Is it just Dr Mumbo, or do the editorial team of smh.com.au have something on their minds?
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Keywords and analytics are a helluva drug: ‘Look guys, another 500 views on the article with the word whinge! Put it in everything!’
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I used to be a whinger, however I got sick and tired of the whinging, so I knocked it on the head. I have been clean for 2 1/2 years now.
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