They do go on…
Nobody is going to accuse News Corp’s various titles of underplaying its coverage of rival Fairfax Media’s woes in recent days.
But Dr Mumbo did raise his eyebrows at the glee with which The Daily Telegraph tucked into the task today as it took a swipe at the Sydney Morning Herald:
“They do go on, don’t they? If only Sydney’s worst-selling tabloid had as many fans outside of its newsroom as it does inside, this sort of desperate defensiveness wouldn’t be necessary. The product could speak for itself, rather than speaking to itself.”
Cheeky, opportunistic, self-serving. So the Daily Tele is behaving pretty much like any good tabloid. You might was well attack a bloodhound for sniffing, or a dolphin for showing off. The real problem is that Fairfax does have an incredible glass jaw. It spends years pretending to its readers that it’s business as usual, then gets all snarky and defensive when anyone tries to point out how things have changed. The decline of Fairfax is a tragedy for journalism. It’s an important and admirable company that I want to see succeed. But management there have only themselves to blame.
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For roughly 1500 of Titanic’s passengers, concrete boots would have made no difference what so ever, and in some cases might arguably have been a blessing.
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They claim that ‘if Fairfax had a good product it wouldn’t need to promote itself’. Is that why the Daily Tele has spent something like $200 million on advertising over the past 2 years, both inside its own paper and all over train stations and bus shelters?
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