Think HQ repositions, unveils new visual identity

Full-service agency Think HQ has officially repositioned as ‘the positive change agency’, and has unveiled a new visual identity and branding.

Since 2010, the agency, which has described itself as ‘the positive change agency’ or a ‘social change agency’ for a while now, has committed to only working on projects that lead to positive social impact.

With its multicultural communications arm, CultureVerse, Think HQ’s new strategic positioning aims to cement the agency’s core purpose and double down on this commitment.

“Over the last 13 years, we’ve been relentlessly committed to inclusive communications that create positive outcomes for people, places, and the planet. This refresh tells our story and shows our dedication to actively listening and involving community in all of our work,” said Jen Sharpe, founder and MD at Think HQ.

“It also means we are not defined by one particular service offering.

“We have spent years building up our in-house integrated capabilities, so rather than the market thinking of us as a creative, PR, events, multicultural, language services, First Nations, technology, or production agency, we have defined ourselves by what brings it all together – positive social change.”

The new visual identity was designed and implemented by Think HQ’s in-house creative, design, production and technology teams.

Andy Lima, chief creative at the agency, said: “The refreshed Think HQ and CultureVerse brands reflect our unwavering vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody. The brief was simple yet challenging to realise: We required ease of application by the whole group while representing our diverse service offerings.

“As the parent brand to CultureVerse, Think HQ is constantly evolving and adapting to meet the challenges of our changing world. Our brand architecture reflects that. While both brands share a common purpose and values, CultureVerse offers unique aspects, including its community engagement approach and leading reputation in the multicultural sector. Our sustained growth over the years meant we needed synergies across both brands while maintaining their autonomy to remain competitive in their respective markets.”

Sharpe concluded: “This is a significant step change for the agency as we enter our next phase – it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do. We know that while competitors will flirt with the idea of ‘purpose’ or social impact, no one else in the market comes close to who we are and what we do.”

Think HQ has also opened a second site at its South Melbourne headquarters, that is a purpose-built creative space for teams and clients to gather, collaborate and celebrate.

Sharpe is set to speak at Mumbrella360 in May, alongside her fellow female founders – Special’s Lindsey Evans, Reunion’s Dominique Hind and Supermassive’s Simone Gupta.

They will share stories from their careers, and present themselves as case studies for how female resilience can result in an adland that is more profitable, creative and sustainable than ever before.


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