Thinkerbell and Repco’s latest campaign takes believers to the Temple of Bathurst
Repco and Thinkerbell have resurrected Brocky’s red glove in the latest iteration of their ‘Bringin’ the Bathurst’ campaign.
The platform’s fourth run, the newest Bringin’ the Bathurst platform supports a TAXI and Josh Logue-directed and produced film showcasing a racing fan completing his journey to the Temple of Bathurst where others have gathered to celebrate Bathurst’s power.
The “Revvvrend” – the white-robed owner of Brocky’s glove – presides over the gathering, while an energetic song by Electric Sheep Music plays.
The campaign’s full offering is playing in market “up to and throughout the great race in October”. It’s viewable across social, digital, print and TV channels, and will be embodied through event activity.
“Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it,” Repco’s general manager, marketing, Kym Sutherland.
“This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work.”
“We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year,” commented Thinkerbell’s executive creative tinker, Ben Couzens.
Thinkerbell and Repco have held an ongoing relationship since the former signed on to provide the latter with creative and strategy work in October 2021.
Credits
Brand – Repco
Creative Agency – Thinkerbell
Media – Initiative
Production company – Taxi Film Production
Director – Josh Logue
Editing & VFX – Manimal Post
Music & Sound Design – Electric Sheep Music
Photographer – Jon Webb
Colourist – Marty Greer
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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