Seven celebrates female sport as it unveils Women’s World Cup commentary line-up
With less than 50 days until the FIFA Women’s World Cup kicks off, Seven has unveiled its commentary line-up as the network celebrates female sport and the chance to highlight it on a world stage.
7Sport anchor Mel McLaughlin is set to lead Seven’s coverage of the Women’s World Cup.
(L-R): Adam Peacock, Elise Kellond-Knight, Heather Garriock, Mel McLaughlin, David Basheer, Bruce McAveney, Emma Freedman
Veteran sports broadcaster Bruce McAveney will join McLaughlin, bringing his profound sporting expertise to the team.
Commentator Adam Peacock and 7Sport presenter Emma Freedman will also join the team, as will Matildas stars Elise Kellond-Knight and Heather Garriock.
David Basheer, veteran football commentator, and emerging broadcast talent Grace Gill complete the commentary line-up.
The network said it is excited to broadcast the Women’s World Cup, and celebrate female sport on a global scale.
At Seven’s Women in Sport celebration last week, McLaughlin said: “For Seven, hosting the broadcast in partnership with Optus Sport, is not just a magnificent showcase of Women’s football, but also highlights the fact that sport is culturally embedded in Australia’s history, one that Seven is proud to be part of shaping.
“Sport brings all Australians together. And Australians love supporting Australians on the world sport stage,” she said.
Seven’s chief revenue officer, Kurt Burnette, said the network aims to help shape culture and change behaviour, and broadcasting the Women’s World Cup will give it the opportunity to do so.
“I appreciate that is a big statement to make, but it’s one we at Seven have been doing and are committed to,” he said.
“We are proud to be bringing the 2023 FIFA Women’s World Cup to the screens of Seven for viewers to embrace this iconic cultural moment.
“For us, this event re-affirms our ongoing commitment to sport and women in sport in general – across all disciplines from AFLW, WBBL, Women’s Test Cricket, the World Surf League and more.
“The World Cup as a business proposition will also provide an enormous halo of audience in and out of the game to lift all our content around it.”
Bruce McAveney and Emma Freedman at Seven’s Women in Sport event last week
Kirsty Bradmore, producer at Seven, said the World Cup will be a chance for brands to show up in purposeful, authentic and organic ways.
“To integrate them [brands] through the broadcast and across screens in ways where they can make a relevant contribution to the fan experience – whether that be informative, educational or entertaining. We know the power of creative in context. It drives a stronger performance – more enjoyment, more relevance and more understanding of a brand’s message – and that is why it is so effective for marketers,” she said.
“Our Women’s World Cup broadcast for instance, is a wonderful platform for brands to communicate their contribution to a brighter future. To work together to shape culture and change behaviour – by changing the way young boys and girls view the world of sport.”
The FIFA Women’s World Cup begins on July 20.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
FIFA Women's World Cup
Kirsty Bradmore
Kurt Burnette
Mel Mclaughlin
Seven Network
Women's World Cup
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