Thinkerbell launches first boating campaign for NRMA

Independent agency, Thinkerbell has launched its first boating campaign for NRMA insurance.

The campaign comes with the tag line ‘boat owners will get it’.

The spot plays on the daunting task many boat owners face, that is reversing your boat into the water.

The insurance brand said: “NRMA Insurance want to instil confidence amongst Aussie boaters – ‘you’ve got this’. With a little bit of preparation and the added security of NRMA Insurance, boat owners can rest assured knowing that they’re covered.”

Thinkerbell is on IAG’s current roster of creative agencies, which includes The Monkeys as its main creative agency, CHE Proximity, Colenso BBDO and recently the insurance group engaged Bear Meets Eagle On Fire to launch its new ‘flexible car insurance brand’, Rollin, aimed at a younger, independent customer base.

Thinkerbell is also the brand’s PR agency of record.

IAG also moved its media account from WPP to IPG Mediabrands this year, with Initiative taking on the suite of brands from incumbent, Mindshare.


Client: NRMA Insurance

Chief Marketing Officer: Brent Smart

Director of Content & Customer Engagement: Zara Curtis

Director of Brand Marketing: Sally Kiernan

Marketing Lead Creative & Innovation: Elizabeth Stokes

Social Media & Content Consultant: Jessica Yorke

Corporate Communications Adviser: Annabelle Vo


Creative: Thinkerbell

Chief Strategy Thinker: Adam Ferrier

National Chief Creative Tinker: Jim Ingram

Executive Creative Tinker: Paul Swann

Lead Tinker: Chris McMullen

National Head Production Tinker: Grant Anderson

Head Brand Thinker: Gerry Cyron

Chief Executive Officer: Margie Reid

General Manager (North): Katie Dally

Lead Thinker: Imagene Callinan

Media Agency: Initiative

Production: Revolver

Director: Dani Pearce

Managing Director/Co-Owner: Michael Ritchie

Producer: Sarah Nichols

Director of Photography: Lachlan Milne

Sound Design: Rumble Studios

Photography: Alex Cooke


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