Thinkerbell launches first boating campaign for NRMA
Independent agency, Thinkerbell has launched its first boating campaign for NRMA insurance.
The campaign comes with the tag line ‘boat owners will get it’.
The spot plays on the daunting task many boat owners face, that is reversing your boat into the water.
The insurance brand said: “NRMA Insurance want to instil confidence amongst Aussie boaters – ‘you’ve got this’. With a little bit of preparation and the added security of NRMA Insurance, boat owners can rest assured knowing that they’re covered.”
Thinkerbell is on IAG’s current roster of creative agencies, which includes The Monkeys as its main creative agency, CHE Proximity, Colenso BBDO and recently the insurance group engaged Bear Meets Eagle On Fire to launch its new ‘flexible car insurance brand’, Rollin, aimed at a younger, independent customer base.
Thinkerbell is also the brand’s PR agency of record.
IAG also moved its media account from WPP to IPG Mediabrands this year, with Initiative taking on the suite of brands from incumbent, Mindshare.
Credits
Client: NRMA Insurance
Chief Marketing Officer: Brent Smart
Director of Content & Customer Engagement: Zara Curtis
Director of Brand Marketing: Sally Kiernan
Marketing Lead Creative & Innovation: Elizabeth Stokes
Social Media & Content Consultant: Jessica Yorke
Corporate Communications Adviser: Annabelle Vo
Creative: Thinkerbell
Chief Strategy Thinker: Adam Ferrier
National Chief Creative Tinker: Jim Ingram
Executive Creative Tinker: Paul Swann
Lead Tinker: Chris McMullen
National Head Production Tinker: Grant Anderson
Head Brand Thinker: Gerry Cyron
Chief Executive Officer: Margie Reid
General Manager (North): Katie Dally
Lead Thinker: Imagene Callinan
Media Agency: Initiative
Production: Revolver
Director: Dani Pearce
Managing Director/Co-Owner: Michael Ritchie
Producer: Sarah Nichols
Director of Photography: Lachlan Milne
Sound Design: Rumble Studios
Photography: Alex Cooke
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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