Free-to-air TV advertising still rules – unless you’re aiming for Gen Z or Millennials
Free-to-air advertising is still the most influential advertising medium for older generations, while the medium doesn’t even make the top three for Gen Z or Millennials.
This according to the Deloitte Media and Entertainment Consumer insights 2024 study, a poll of “a nationally representative sample of 2,000 consumers, aged 16–90, weighted for demographics such as age, gender, location and working status”.
