F.Y.I.

This is Flow unveils new head of investment

Media industry veteran Sue Cant is joining This is Flow as head of investment.

The announcement:

This is Flow (Flow) is thrilled to announce the appointment of Sue Cant as its head of investment. A seasoned professional with over 21 years’ experience in the media industry, Sue brings a wealth of knowledge to Flow, having most recently been head of media at AFFINITY for the past 2 and a half years. Prior to that she held the role of head of investment at Dentsu X and Client / Investment Lead at Carat for close to 7 years.

She has also worked with Amplifi ANZ and MediaCom Australia.

In her new role, Sue will spearhead Flow’s investment endeavours, aiming to enhance effectiveness across all client initiatives through best-in-class implementation, elevating media relationships across all channels and further innovating the processes around planning and buying that ultimately foster growth within the agency.

Sue’s appointment marks a significant addition to Flow’s Leadership Team. Her extensive experience and energy adds even more firepower to the agency’s capabilities, and will elevate the customer experience and growth potential for all of Flow’s clients.

Jimmy Hyett, founder and CEO of Flow said, “I couldn’t be happier to welcome Sue to the agency. Her passion, skill and perspective are a stand-out in the industry, and with such a strong alignment on values and vision, it was a no brainer to bring her into the Flow family.”

Sue added, “I’m delighted to be a part of the Flow family! From day one, I’ve witnessed the team’s unwavering passion, dedication, and their profound positive impact on the clients. One of the key reasons I was drawn to Flow is its remarkable growth under Jimmy and the team’s leadership. However, what truly sets Flow apart is its relentless drive to keep pushing boundaries and evolving. This forward momentum fills me with excitement not just for present achievements, but also for the future direction of the agency.”

Source: Joy Clark and This is Flow

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