Dr Mumbo

This is Perth. And Everything’s All Right

The weekend saw Dr Mumbo enjoying some time in Perth, where the airwaves, and indeed the newpapers, are currently saturated with the Vote Confidence campaign.  

An initiative of various agencies including, I gather, 303, Marketforce and The Brand Agency, it attempts to tell WA consumers that Everything’s All Right and the economy’s not screwed.


Perhaps a fan of the BBC’s The Day Today was behind the project, which even features the same taste in classical music:


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.