‘This is revolutionising agency and office marketing’: Ray White and Canva extend partnership
Australian real estate company Ray White has solidified its partnership with Canva, extending access to each Ray White member across Australia and New Zealand, Mumbrella can reveal.
Providing Ray White’s 3,500 members with access to hundreds of brand and social media templates, Canva ensures the branding is consistent and controlled under its ‘We Don’t Sell Houses, We Sell Homes’ brand platform, while also enabling creativity, efficiency and self-service.
The enterprise access provides Ray White members with all of Canva’s premium content, including stock photos, illustrations and icons.
While the real estate’s members have long used the platform independently to supercharge their marketing, the new enterprise offering enables the large organisation to consolidate and centralise. Canva Enterprise will now be fully inclusive within Ray White’s technology suite, One System.
“Canva gives our members so much more efficiency in doing great social media, property and agent marketing content,” said Todd Alexander, head of marketing at Ray White.
“Instead of trying to start things from scratch, you can go into Canva and all the templates are there.
“The access to the video and image library is so great that the team can create a whole series of templates in three to four minutes.”
Canva is also in staged integration development with Ray White’s data lake, providing real-time recognition and auction data directly into templates, using the platform’s new Connect API.
“This is revolutionising agent and office marketing for our network,” Alexander continued.
“We’ve always sought out and partnered with the best suppliers in the industry, and this is just taking that to the next level.
“Canva is one of the most user-friendly design applications on the market, and we’ve found their customer service throughout this experience to be out of this world.”
Canva’s APAC head of sales and success, Tom Hyde, said: “Our partnership with Ray White has been solid for four years.
“We’re proud to help them navigate brand consistency across such a large network, and working with them closely has given us an inside look into all the ways enterprises can leverage Canva to accelerate their marketing.”
As the roll-out to Ray White’s members continues, the rest estate’s marketing and digital teams are holding sessions for members to learn the platform and its features.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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