‘This medium is brilliant and in no way is this a made up quote’
Newspaper Works, the propaganda arm of the newspaper industry, has released a new study that shows, amazingly, that newspapers are brilliant. Particularly when you ask the readers about news websites too.
You can read the results in today’s, erm, newspapers.
But what intrigues Dr Mumbo is the accompanying video, featuring a series of comments which a reasonable viewer might assume come from punters who have been surveyed.
We have examined ourselves and find we are the best of anyone around us, no need for more investigation or question, you will just accept our finding on us. Signed: ourselves.
this sort of massaged self promo bluster is usually reserved for the digital publishers isn’t it …
lol. NEWSPAPER is not working so well, so there’s this new medium now called Newspapers “and Their Websites”!! How many times the clip mention newspapers and thier webite? are you trying to hypnotise me? creating one of these clips like what social media network doesnt mean newspapers have changed anything. it feels like how my TV rep is always trying to play around with the time parameters to make their station looks better. maybe try again with some case studies on real clients, ok? yea the animation and music are also not exciting enough. 3 and half stars, not for Newspaper Works, but for Newspaper AND THIER WEBSITES work. Their websites might as well just work on their own. lol.
Who then shall I believe? Surely not competitors who utilize the same research techniques to prove the opposite in order to make themselves look better. Surely not start-ups with little to no revenue or business model bu needing to prove to investors there is a source for the hockey-stick revenue growth contained in the business plan used to secure capital. Why is it we accept the b&llsh#t pushed forward by these yet criticize that put forth by newspapers?
Newspapers are the most powerful media , 50 years ago.
I’m not sure who they are trying to convince me or themselves.
“if we keep on saying it they’ll believe us”
Paid Content takes a dour view of The Newspaper Works’ propaganda:
http://paidcontent.org/article.....qus_thread
just be yourself, focus on your core value. the readership and circulation might be decreasing yoy, but it still has great value to lots of clients, i guess it also depends on who these clients are, who we’re targeting and the campain objectives, also the integration, hence why i will rather see some case studies made like these fancy cilps to show how newspaper works, simple and easy. combine the research with online is interesting, but def not the best way to show how newspaper works. this is how i see it. the clip is actually demaging newspaper, not really helping, as online can be combined with all other medium and the result might be better then newspaper and their websites. furthermore, since you’ve read the newspaper, why would you read the news again on their websites??
You are quite right, Nobody. Clips like this actually damage newspaper clients’ credibility, but what can you expect?
There are only so many hours in the day for Fairfax and News managements to damage their own prospects, so it is only natural that they would bring in consultants to maintain the barrage of self harm while the in-house agents of destruction enjoy a little rest.
This kind of research is sooooooooooooo tired. Would it make a media planner / buyer think any differently? Absolutely not in my opinion.
How many times was the word ‘media’ used? Overused somewhat.
newspaper mastheads are still the most powerful media, whether hard copy or on-line. very few online sources of news and analysis have established credibility in areas other than industry and celebrity gossip
I still read the SMH ‘paper’ daily.
But I get it for FREE at my gym.
I appreciate it of course, but it’s hardly a way to make a buck i would have thought.