Dr Mumbo

‘This medium is brilliant and in no way is this a made up quote’

Newspaper Works, the propaganda arm of the newspaper industry, has released a new study that shows, amazingly, that newspapers are brilliant. Particularly when you ask the readers about news websites too.

You can read the results in today’s, erm, newspapers.

But what intrigues Dr Mumbo is the accompanying video, featuring a series of comments which a reasonable viewer might assume come from punters who have been surveyed.

There’s a certain similarity in how these people speak:

  • “I watch this media on my own.”
  • “This medium gives me the freedom to choose what I want to read, watch or listen to.”
  • “Content in this medium is generally better respected than in any other media.”
  • “I feel informed and educated by reading, watchign or listening to this media.”
  • “Consuming this type of media is an enriching experience.”

Gosh yes, that really is just how ordinary consumers speak.

All becomes clear only if one takes the trouble to download the full Newspaper Works report (you can see the report on their website behind a registration window).

Punters were asked whether they agree with the statements above. Think that’s clear in the online video?

And that’s what happens when you put newspapers and online together.


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