‘This wasn’t the place for analogies’: Queensland Government unveils anti-coercive control campaign, via Khemistry
The Queensland Government is educating people on one of the “underpinning dynamic[s] of domestic and family violence” in a crucial campaign, via Khemistry.
The ‘See the Patterns’ platform spotlights the dangers of coercive control – a form of abuse that sees perpetrators engaging in ongoing abusive behaviours with the goal of dominating or controlling the other person. Coercive control results in a climate defined by “fear, humiliation, isolation and dependence”.
Sitting within “a broader program of work” aimed at eliminating family and domestic violence, ‘See the Patterns’ spotlights abusive actions – such as emotional, psychological and financial abuse, and stalking – and how they can evolve overtime, while explaining what signs Queenslanders should be looking for to identify cases of coercive control.
Not the place for analogies but the strangely out of place Live Laugh Love font and a caricature performance just make this feel like a missed opportunity and more akin to a promo for a new TV show
Look up the Super Bowl 911 Pizza ad from a number of years back. 1000x more eye opening and real.