Thomas Mai joins Pomeranz for Spectrum 2.0
Danish film expert Thomas Mai has joined forces with Sydney-based post-production house Spectrum Films to create Spectrum 2.0 specialising in digital production, finance and marketing initiatives.
Mai, an international film sales and marketing expert with 15 years sales experience, has worked with Lars Von Trier’s Zentropa and has sold hundreds of films globally but more recently has refined crowd funding models and online marketing consulting on two Australian productions, The Tunnel and Finnish/Germany/Australian co-production Iron Sky.
Spectrum’s Managing Director Josh Pomeranz said in a statement, “Our business has grown recently and this move to bring Thomas Mai to Australia is a perfect example of how we want to work with the industry to provide opportunities to work internationally and how we believe our business needs to develop.”
While Pomeranz will head the core business of Spectrum, Mai will manage Spectrum 2.0 with the first new initiative from Spectrum 2.0 being Audience Republic, a weekly web show that looks at the challenges and opportunities the film industry faces in 2011 and beyond.
In a statement, Mai said, “The internet is changing everything in the film business, and because of social media it is now possible to crowd fund a film and have a legion of fans in your database that helps with the global release of a film. Distribution is changing fast and I have witnessed many US Indie distributors close over the last couple of years, the internet provides a host of new opportunities for producers wanting to connect directly to an audience.”
Julian Harvey, producer of The Tunnel said, “We have been working with Thomas for several months to refine our online funding model and since the very first conversation his wealth of knowledge and experience in this field has both challenged us and inspired us to take the whole project to the next level. With many people looking for new ways of funding and distributing their films Thomas is going to prove to be invaluable to the industry in this country.”
Pomeranz said: “We plan to integrate with both the public and private sector to help Australia become a world leader in crowd finance, digital filmmaking, and marketing. Spectrum Films has been investing in the local industry and we want to continue to do so, and we believe the added intelligence we bring with Thomas’s vision is truly inspirational. He’s a unique voice and very well respected in the international film-making community. We are thrilled to have him.”
I worked with Thomas Mai years ago when he was selling films, a generally satisfying experience. then I hired him to build a database for a film to be released day and date in the USA. he talked of replicating the “Paranormal” marketing plan and getting 1 million fans. of course we had lowered expectations. when we [Edited under Mumbrella’s comment moderation policy] I won’t work with him again.
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