Thought that Department of Finance grad recruitment video was awkward? Now see the Aus Post effort
Dr Mumbo brings joyous news.
Remember Together Creative’s amazing recruitment video on behalf of the Department of Finance? The one featuring stilted conversations between junior accountants – playing themselves – buying paleo banana bread and participating in other high stakes activities?
Dr Mumbo is delighted to report that lightning has struck twice. Together Creative has hit upon a formula for graduate recruitment videos.
And that formula is awkward videos featuring real staff.
The agency also shot one for Australia Post. And it won an award. Possibly for it’s incomprehensible slogan “Surprisingly more than you think”.
Admittedly Dr Mumbo had not previously come across the Graduate Recruitment Industry Awards. But nonetheless, Together Creative picked up a gong for “most popular graduate recruitment video”.
And the video, shot in the point-of-style of British sitcom Peep Show, is another piece of art.
Once again the stars are obsessed with giving each other empty cups of coffee to prove how much they like each other. Sample dialogue: “Is that the usual triple shot, almond milk, decaf, chai latte with a touch of honey?”
And once again, they’re constantly discussing their plans for lunch and work social events.
And once again, there’s a buddy program.
https://www.youtube.com/watch?v=7OcRRh6vVI4
Oh, frabjous day.
Gee why do agencies have such a bad name. I’ve never seen worse ‘content’ than this – ever.
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Dayyam. Most popular, eh? Sic transit gloria mundi.
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Why is Together Creative’s website down?
The cached copy of their site boasts about how good they are, working for such campaigns as Greyhound NSW (do dogs drink chai lattes?), and their Facebook page is surprisingly silent too.
Sad face.
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I likedthe video. I think it works well. It shows real graduates and that is what university students want to see. The bad acting actually lends credibility to the campaign as university students will see that they actually are grads.
The industry in Australia is stupid. You think production quality, acting actually make a difference. They don’t. I’ve worked in London for 26 years and have experience.
Better yet, one of the team who made this even made it viral.
It works for the target audience. Works really really well and went viral.
Once the industry people here pull their face out of their buttons, they will see how bad they are in Australia. They probably think that useless metro melbourne danger cartoon singing thing is a good campaign. No it isn’t. In fact, it increased accidents on the railways.
It’s a about getting the target audience to do something. Not about your penis or boob size.
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When will Dr Mumbo learn the difference between its and it’s?
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It’s the gift that keeps on giving! Together Creative need to do more of these.
Firstly, she is quite rude.
Leaves her coffee keep cup on the pool table mid game and she leaves the parcel locker door open after getting her shoes. That is a no no!
Nice job giving the pov idiot a voice over and everyone else captured via a hand-held camera. I love the back and forward between clarity and ear canal abuse.
Anyway, ripper ad! Honestly makes me feel like Australia Post does more than they actually do!
Surprised she didn’t bump into the CEO counting his millions in the lobby.
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please please please break this down for us.
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This video has changed my life …
Not sure in a positive way.
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So well done for rehashing yesterday’s news from sites such as junkee.com. Yes it’s appalling ‘work’ if you can call it that, but be careful how far you want to humiliate people. What’s also sort of appalling is the fact you seem to be happy posting content whose author (and you do this for a living) can’t even tell an it’s from an its. So go back and read your own average work, check it, see if you can spot your very own ‘journo’s amateur hour’, get some grammar tuition and then come back and be a smart arse in front of your industry. Thanks.
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“The POV idiot”. I’m crying.
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For a non-professional Grace is good talent. But no wonder some millennials see productive work as an optional activity to being paid and having a panoramic corner office. I guess a public service boss on $5mil probably adds to that impression.
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The agency website is down. Not sure if it’s due to demand or embarrassment.
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This is shot like an amateur porno.
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I’d LOVE to see what corporates have actually nailed recruitment video production as this is beyond painful.
Cannot believe they won an award for this?!
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Wow, way to judge a piece of creative work with zero reference to its impact on the target audience Mumbrella, and ruin their business and livelihoods in the process… all for some larfs.
I, for one, would love to see anyone in your organisation do anything more than comment on the work of others. Are you even relevant or qualified to pass judgement? Maybe just post the video and let the industry editorialise as we are so wont to do – at least we’re qualified to comment.
Pile ons at their best (worst).
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The video is poor in at least three ways, but has a few problems technically, and one major gaff in a theatrical sense.
@John, who claims to really like the video, and then marches forth to tell us all how bad the Australian industry is, and how well this amateur hose cam production works, I don’t know where you learned about video production or story telling via theatrical presentation, but if you paid for it, you need to get a refund.
I was told ( 40 years ago) by an old film maker, that the mark of a good film maker, was to be able to shoot a story entirely with a 2″ lens, but I have never seen that done or even attempted until I watched this video, and though it may have passed muster over 50 years ago, it sure fails to impress today.
By the way JOHN, it is not about acting, and it would never be about acting in any production of this kind, it is about production and direction, script and vitality. Acting is a craft and a profession, and there was very little craft or professionalism of any kind in this video.
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Is that why Australia Post improved its bottom line? They only employ graduates so you don’t have to pay as much as executive and managers.
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