Dr Mumbo brings joyous news.
Remember Together Creative’s amazing recruitment video on behalf of the Department of Finance? The one featuring stilted conversations between junior accountants – playing themselves – buying paleo banana bread and participating in other high stakes activities?
Dr Mumbo is delighted to report that lightning has struck twice. Together Creative has hit upon a formula for graduate recruitment videos.
And that formula is awkward videos featuring real staff.
The agency also shot one for Australia Post. And it won an award. Possibly for it’s incomprehensible slogan “Surprisingly more than you think”.
Admittedly Dr Mumbo had not previously come across the Graduate Recruitment Industry Awards. But nonetheless, Together Creative picked up a gong for “most popular graduate recruitment video”.
And the video, shot in the point-of-style of British sitcom Peep Show, is another piece of art.
Once again the stars are obsessed with giving each other empty cups of coffee to prove how much they like each other. Sample dialogue: “Is that the usual triple shot, almond milk, decaf, chai latte with a touch of honey?”
And once again, they’re constantly discussing their plans for lunch and work social events.
And once again, there’s a buddy program.
Oh, frabjous day.