Thousands of moustachioed men embark on desert pilgrimage for Movember
English comedian Matt Berry is the voice of ‘The Mo is Calling’, the latest Movember creative, which sees thousands of moustachioed men take to the desert to worship a giant silver moustache.
The creative was developed by DDB Group Melbourne, Movember Creative Studio, and Revolver.
“I was honoured when the mighty Movember asked me to be the voice for their new TV ad,” Berry said.
“The work they do to support men’s health has never felt more needed. I encourage everyone to answer the call and sign up to support Movember this year and help stop men from dying too young.”
This marks the 20th anniversary of Movember, which raises awareness and money for various men’s health issues.
“Movember is a globally iconic brand that needed to recapture the sense of fun and attitude it launched with all those years ago,” said Psembi Kinstan, DDB Melbourne group executive creative director.
“We are very excited to launch this new platform to help people unite around the mo. Keep an eye out for this big idea to keep growing in the coming months and years.”
Hugh Miller, Movember’s global director of brand and content, said: “The challenge we set for DDB and our own creative studio was to embrace our brand’s irreverent DNA – to harness the power of distinctive creative to help us drive more registrations this Movember.
“We wanted to build a sense of radical inclusivity, belonging to something bigger than yourself, something working for good.
“The Mo is Calling is bold and fun. Yet it also has serious edge steeped in why we do what we do. It’s everything the Movember brand stands for.”
Credits:
Client: Movember
Global Director of Brand & Content Director: Hugh Miller
Head of Creative: Hannah O’Mahony
Creative Production Manager: Thomas Pike
Head of Campaigns, Global Income: Stephanie Luxmoore
Head of Brand: Sophia Bell
Senior Copywriter: Kevin Lai
Agency: DDB
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: Giles Watson
Senior Art Director: Charlie Brookes
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Sebastian Covino
Head of Craft: Adam Hengstberger
Head of Content Production: Sonia McLaverty
Lead Senior Producer: Tony Le
Senior Producer: Maria Borowski
Managing Partner: Toby Beaumont
Business Director: Jenny Thompson, Jiaan Koch
Managing Director, Strategy and Innovation: Leif Stromnes
Planning Director: Chris Regan
Production Company: Revolver
Director: Matt Devine
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Executive Producer/Comms: Anna Mannix
Senior Producer: Serena Paull
Director of Photography: Jordan Maddocks
Production Designer: Damien Drew
Wardrobe: Olivia Simpson
1st AD: Angus Bolles
Production Manager: Elaine Roy
Gaffer: Michael Adcock
Grip: James Hopwood
Russian Arm Op: Beau Sevastos
Drone Pilot: Ken Butti
Drone Op: Hayden Broderick
VTR: Josh Miller
Sound Recordist: Predrag Malasev
Hair & Make Up: Anastasia Pappas
Unit Manager: David Treloar
Storyboards: Dean Mortensen
Casting: Citizen Jane
Editorial: ARC
Editor: Dan Lee
Post Producer: Jess Ryan
VFX: Heckler
ECD: Jamie Watson
Head of Production: Amy Jarman
Producers: Coralie Tapper, Jess Walley
Flame Online: Julian Ford
3D Artists: Rachael Tedesco, Philip Wang, Edward Hassan, Dusan Marjanovic
Compositor: Nitin Amin
Unreal Engine: Maud Chapuis
Colourist: Ben Eagleton
IO: Daniel Page
Sound Studio: Heckler Sound
Executive Producer: Bonnie Law
Head of Sound: Dave Robertson
Sound Editor: Nat Joyce
Music Supervision & Licensing: Level Two Music
Track: Wolf Totem
Artist: The HU
Stills: Photoplay
Photographer: Chris Budgeon
Senior Producer: Ross Colebatch
Retouching: Ross Goddard
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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