Mumbrella Readers Choice Awards deadline is 5pm today
The entry deadline expires today for Mumbrella’s first awards programme.
The awards are significantly different to those that that have previously existed in the industry.
Among the innovations:
- The Best Creative Agency category sees agencies of any specialty involved in creating a brand communication pitted against each other, meaning that traditional agencies could potentially find themselves up against digital or experiential agencies;
- For the first time, there is a category for the best Australian blog about media and marketing (entry in this category is free for individuals);
- Rather than an awards lunch or dinner, the announcement will be made during a special episode of The Mumbo Report which will be streamed live from Studio 33 on December 10;
- Rather than an industry jury, Mumbrella’s 11,000+ email subscribers will vote on the shortlists
The deadline for entries is Friday at 5pm Sydney time.
The full list of categories is:
- Creative agency of the year
- Media agency of the year
- PR agency of the year
- Marketing team of the year
- Ad of the year
- Media brand of the year
- Industry blog of the year
- Social media campaign of the year
Details of how to enter are available on our call for entries page.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Hi guys, we had a couple of PR campaigns we were keen to choose a nomination from however given we are reputation paranoid in this game we decided to wait to see the type of entries (how detailed they are, what formats, production quality, etc). We realise this is a chicken and the egg thing for you guys but it’s very intimidating to think we may get it badly wrong & be tarred and feathered by our peers with the criticism stains immortalised on the eternal stone of the internet should we get it majorly wrong. Such confidence, I know 😉
Just thought you might like the feedback as 2 firms we hang out with in Briz said the same but we all think it’s a sensational idea given the stale PRIA comps & similar are very vanilla to the point of being totally ignored.
User ID not verified.
If you enter the Mumbrella awards you are black banned from another rival mag/website. Worth it?
User ID not verified.
Care to comment on that, Lynchy?
User ID not verified.
I hope that’s just idle gossip from ‘Cannes Winner’. It’s outrageous, antiquated and mean-spirited of whoever it might be – if true.
And in that respect, Mumbrella’s awards are surely then worth entering on principle alone.
User ID not verified.
My phone rang too
User ID not verified.
Our PR girl had a phone call too. What’s the issue?
User ID not verified.
Michael Lynch from Campaign Brief gave me a call after seeing the above comments.
He assures me that any agency that might have the impression that he has a problem with them also dealing with Mumbrella is entirely mistaken.
I am of course delighted to take him at his word on that.
Cheers,
Tim – Mumbrella
Difficult to understand any justification for the comments of Dan Brian about the ‘ignored’ and ‘vanilla’ PRIA awards when for the third year in a row there was a record number of entries. The awards were revamped three years ago and are surveyed each year. Next year there will be further enhancements, so watch this space Dan if you think your campaigns are worthy of peer review.
Rob Masters
User ID not verified.
Tim,
Any chance you can release the following for the awards:
– most trafficked Mumbrella page for the awards
– most commented
It might fit better in a 2009 wrap-up but would be interesting to see topics & numbers.
User ID not verified.