Thrive hires Ikea’s Rachel White for newly created role

Thrive PR + Communications has appoint Rachel White to the newly created role of Sydney head of corporate and brand reputation.

White joins after six years at Ikea as country communications manager, where she was responsible for public relations, corporate communication, public affairs, internal communication, campaign management, and issues and crisis management.

Rachel White has joined Thrive from Ikea

Previously, White was principal at Red Havas, then known as Red Agency, and prior to that she was global PR and media director at Tourism NT.

“I am delighted to join Thrive PR + Communications in this new role. Having worked in the local industry for many years I’ve had a long interest in Thrive’s work, unique offering and a strong respect for the team,” White said.

“I bring a combination of big brand and agency experience to the role which translates to creative, strategic, insight-based communication aligned to clients’ business needs and contributing to their commercial outcomes.”

Thrive managing director, Leilani Abels, welcomed White to the agency.

“We are delighted to welcome Rachel to the Thrive family. Rachel’s appointment represents our growth in the region and her experience extends Thrive’s diverse capabilities including corporate, policy and brand reputation work,” Abels said.

“Rachel understands the complexities of working with big global, fast-growing brands that are more focused than ever on their purpose, going into 2021. Rachel has led some incredibly creative content campaigns for IKEA and others, that shift the dial when it comes to audience engagement. We are excited knowing the impact she will have on our client portfolio.”

Thrive alluded that White is the first in a number of senior appointments that will be announced in the new year. By the end of the month, the agency said it will also have made 12 new promotions, following a year of investment into training and development of staff.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.