Thrive hires Ikea’s Rachel White for newly created role

Thrive PR + Communications has appoint Rachel White to the newly created role of Sydney head of corporate and brand reputation.

White joins after six years at Ikea as country communications manager, where she was responsible for public relations, corporate communication, public affairs, internal communication, campaign management, and issues and crisis management.

Rachel White has joined Thrive from Ikea

Previously, White was principal at Red Havas, then known as Red Agency, and prior to that she was global PR and media director at Tourism NT.