Thrive hires News Corp Australia’s former national PR manager

Thrive PR & Communications has appointed News Corp’s former national PR and talent relations manager, Liliana Molina, as its new agency lead in Queensland.

As Business Director, Molina will lead the Brisbane and Gold Coast teams, and “strengthen the delivery of integrated PR, content and social services to Thrive’s client portfolio”.

“We are thrilled to officially welcome Liliana to the Thrive family, although she is no stranger to Thrive,” said Snezna Kerekovic, Thrive executive director.

“Lil’s extensive and deep-rooted experience in the Queensland market and her network and experience in sport, align with the strategic vision for Thrive Queensland and our ambitious growth goals.

“Her knowledge of national media, digital communications and the local market is second to none. Our clients and teams are excited to see the impact she will make both locally and across the agency network.”

Molina said, of her new role: “I am beyond thrilled to be joining Thrive. I have had the pleasure of working with Thrive for two years client-side, seeing the professionalism, the pursuit of excellence and genuine passion in all that they do.

“I have made this decision with confidence knowing there is no other agency I would have made that leap for.

“The opportunity to take Thrive Queensland to new heights and contribute to the agency’s exceptional work in sport, travel and beyond, is an opportunity that excites me.”

Prior to working in public relations, Molina held senior newsroom positions including chief of staff for the Courier Mail.


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