Thrive named winner of Optus PR pitch

Optus has appointed Thrive PR and Communications to manage PR and influencer activity following a competitive pitch process.

Thrive beat out incumbent agency Fuel Communications for the account which went up for pitch as part of the telco’s review of its entire agency roster. Fuel finishes up work at the end of the month.

Melissa Favero, director of corporate communications for Optus, said in a statement: “Thrive stood out throughout the pitch process for the team’s creativity, ability to execute intelligent and far-reaching campaigns, and strong media relationships.

“Optus is passionate about entertainment and as our business evolves, we’re confident Thrive can help us deliver strong campaigns that stand out in the market.”