Snap’s share price is the consequence of cookie removal, says Lumen MD

The imminent departure of third party cookies, and the effect on digital advertising and businesses such as Snap Inc was one of the points of discussion during IAB Australia’s 2021 MeasureUp event yesterday (27 October).

Lumen Research’s managing director Mike Follett suggested that the significant decline in Snap’s share price was down to changes in Apple’s iOS which now gives users the ability to choose which apps can track them.

IAB Australia’s MeasureUp 2021 event