Thrive PR + Communications launches content division Thrive Media

April 6, 2020 12:59

Public relations agency, Thrive PR + Communications, has launched a content creation unit, Thrive Media.

Thrive said the unit had been developed in response to COVID-19 and will help brands tell their stories. Journalists, editors, creatives and content producers from across Australia and New Zealand, including Melissa Hoyer, Sami Lukis, Noel Whittaker and Nick McArdle will write produce content based on client briefs.

Bainbridge and Kerekovic will be directing Thrive Media

Thrive Media will be directed by Snezna Kerekovic, who joined the agency in February as chief strategy director from PPR, and Georgia Bainbridge who also returned to the agency from Haystac in February as business director of integration and content.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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