Thrive PR retains ASUS and extends partnership in AUNZ

PR agency Thrive PR + Communications has been reappointed by ASUS to its PR account.

The announcement:

Thrive PR + Communications has been reappointed by ASUS as its Australian and New Zealand (AUNZ) public relations company of record.

The win renews the partnership that has been in place since 2017, following a competitive pitch. Thrive will continue to manage all of the tech giant’s product launches and announcements in AUNZ, to reach ASUS communities across key market segments including lifestyle, gaming, smartphone users and commercial.

Thrive will also work with ASUS on their brand strategy to help drive ambitious growth objectives in the local market.

Farzeen Quadir-Hegde, Head of Marketing – SYS BG, ASUS said “Thrive is as passionate about technology and innovation as we are, which aligns harmoniously with our brand values to aspire to deliver the incredible in everything we do.”

“The team has consistently shown an innate understanding of our brand and products, with ideas that challenge traditional thinking, and deliver outstanding results time and time again. We’re excited to see what’s to come,” Quadir-Hedge added.

“The ethos of ASUS is inspiring,” added Leilani Abels, Managing Director of Thrive PR + Communications. In their words…’we dream, we dare…we are always in search of incredible ideas and experiences’. My role is to provide Thrive’s clients with the best PR talent to help achieve their business goals and to give the Thrive team opportunities to work with the world’s biggest brands who are best in class. I’m confident the ASUS x Thrive partnership will continue to go from strength to strength with renewed ambitions.”

Thrive has continued to cement itself as Australia’s leading agency in technology and innovation further demonstrated by global gaming giant Ubisoft re-appointing the agency for public relations activity. Thrive has worked with Ubisoft since 2015.

Thrive is Australasia’s largest independent PR agency with close to 80 staff and offices across five locations. The agency’s clients include Optus, Cisco, ANZ, LEGO, Spotlight Group and Stockland.

Source: Thrive PR media release


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