Tic Tac to put consumers in its online ads

Tim Burrowes

May 13, 2010 12:36

Ferrero is launching the second phase of its Tic Tac “Fresh Entertainment” campaign which will see consumers’ faces used in banner ads on websites including Ninemsn, YouTube, MySpace and Sensis.

Tic Tac, Mumbrella

The Fresh Entertainment microsite, which goes live on Sunday is now live, allows users to play a game which is similar the Tic Tac “Bounce” TV ad.

The faces of the top three scorers every day will then feature in display ads on websites the following day.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Chris 13 May 10

I love this tic tacy stuff. It’s juvenile but right on the money for the product.

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Shaun 18 May 10

Maybe post a link to the site. That would be good.

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mumbrella 18 May 10

Hi Shaun,

Your word is my command… done.

Cheers,

Tim – Mumbrella

Brad 18 May 10

It would be interesting to know how many people have tried to do the rebound tic tac thing since this ad was released. From our staff everyone has tried it, several times!

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John W 29 May 10

Who is the redhead actress in the commercial?

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