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Travel Insurance Direct aim to make brand name more memorable with AJF Partnership Sydney campaign

TIDTravel Insurance Direct (TID) has launched a new campaign that aims to make their brand name more memorable, with the campaign from AJF Partnership Sydney using the acronym TID as part of advertising campaign.

Running nationally across buses, street furniture, mobile, digital video, online, print, radio and social, the campaign focuses on the insight that consumers purchase travel insurance for peace of mind.

Using this insight, the campaign highlights TID’s role when people have the need for travel insurance, with the campaign focused on the message: “For when things go just a TID wrong”.

Travel Insurance Direct general manager Diana Watts said: “All of us at TID are passionate travellers. We feel this campaign captures that spirit by attaching our brand to key moments when you might need our travel insurance.”

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