Travel Insurance Direct aim to make brand name more memorable with AJF Partnership Sydney campaign
Travel Insurance Direct (TID) has launched a new campaign that aims to make their brand name more memorable, with the campaign from AJF Partnership Sydney using the acronym TID as part of advertising campaign.
Running nationally across buses, street furniture, mobile, digital video, online, print, radio and social, the campaign focuses on the insight that consumers purchase travel insurance for peace of mind.
Using this insight, the campaign highlights TID’s role when people have the need for travel insurance, with the campaign focused on the message: “For when things go just a TID wrong”.
Travel Insurance Direct general manager Diana Watts said: “All of us at TID are passionate travellers. We feel this campaign captures that spirit by attaching our brand to key moments when you might need our travel insurance.”
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Sounds like it would work in NZ.
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This would fly like a pork chop in a synagogue in NZ JG. Perhaps the creative was just a wee but too TIDdly when they thought it up!
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Why JG? I’d be surprised if it worked here let alone Kiwiland!
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Shane, the clue is in “sounds”. I must have been too obtuse – Bugger!
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Maybe if they rebrand to TUD it might ‘sound’ right in Kiwianaville. Milk/mulk…
Not a great concept in any event. TID as subby for Tad – meh. Bit drekky.
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Brilliant insight – “consumers purchase travel insurance for peace of mind”
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How about changing the typeface on the brand logo.
And we wonder why the brand name isn’t more memorable.
If all else fails, lets put TID in the ad five times.
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