Tiger Woods parts ways with Nike after almost 30-year partnership
Golf legend Tiger Woods has made the shock announcement that he is ending his near 30-year partnership with Nike.
Taking to social media this week, the hall of fame athlete announced the split after 27 years and thanked Nike CEO, Phil Knight.
“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said.
“The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.
“Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.”
— Tiger Woods (@TigerWoods) January 8, 2024
Though he is yet to reveal his next move, Woods hinted to “another chapter” coming up at next month’s Genesis Invitational in Los Angeles.
Per Sydney Morning Herald, Woods first joined Nike in 1996 on a five-year deal worth over A$59 million (US$40 million). After a number of renewed deals, Woods’ last signing with Nike came in 2013, which was a reported ten-year deal worth $200 million.
It’s reported that over his 27 year partnership with Nike, Woods earned A$745 million (US$500 million).
Shortly after Woods’ social media post, Nike paid its respects to the iconic sports star on Instagram, writing: “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”
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The news comes as former Nike chief marketing officer and author, Greg Hoffman, is set to headline this year’s Mumbrella360 event, taking place over three days (21-23 May) at Doltone House, Jones Bay Wharf, in Sydney.
“I’m looking forward to coming to Australia and being a part of Mumbrella360 for the first time,” Hoffman told Mumbrella.
“Speaking at this remarkable industry showcase, where professionals from the entire media and marketing sector converge, will be a true privilege.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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