Tigerair launches ‘Infrequent Flyers’ loyalty program

Tigerair is targeting Australians with a budget with its new online community it has branded as the Infrequent Flyer Club, playing on its reputation as Australia’s cheapest airline.

Created in partnership with McCann Australia, it is a platform that allows the airline to keep its members up-to-date with deals with the first 5,000 members to join receiving a $100 flight voucher.

The club is being promoted with a campaign running across YouTube and other paid media channels, outdoor, radio, social media, airport advertising and at-airport and on-plane activation driving consumers to the club website.

It plays on the budget nature of the club, with the commercials featuring the small lounge or positioning the airline as the airline you fly when you’ve won the fourth division of the lotto. It also takes aim at Qantas and its Neil Perry-inspired menu.

McCann Australia ECD John Mescall said: “Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. The Tigerair Infrequent Flyer Club is probably the best airline membership scheme in the world.

 “Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at the airport at all. But unlike other programs that force you into bronze, silver and gold, when you join Tigerair Infrequent Flyers you get to choose your own membership level. Mine is Aerobics Leotard Blue. And that beats free peanuts every time.”


  • Agency: McCANN Australia
  • Creative: John Mescall, Pat Baron, Scott Hall, Nath Mallon
  • Account Service: Adrian Mills, Alec Hussain, Lachlan Wittick, Alex Haigh
  • Planner: Danish Chan
  • Digital: Pauline McMillan, Joe Guario, Alex Reid
  • Production: Chelsea Nieper
  • Production companies: Exit Films, Nice Bike
  • Client: Tigerair Australia
  • Commercial Director: Adam Rowe
  • Marketing Executive: Megan Coningsby

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