Tigerair launches ‘Infrequent Flyers’ loyalty program

Tigerair is targeting Australians with a budget with its new online community it has branded as the Infrequent Flyer Club, playing on its reputation as Australia’s cheapest airline.

Created in partnership with McCann Australia, it is a platform that allows the airline to keep its members up-to-date with deals with the first 5,000 members to join receiving a $100 flight voucher.

The club is being promoted with a campaign running across YouTube and other paid media channels, outdoor, radio, social media, airport advertising and at-airport and on-plane activation driving consumers to the club website.

It plays on the budget nature of the club, with the commercials featuring the small lounge or positioning the airline as the airline you fly when you’ve won the fourth division of the lotto. It also takes aim at Qantas and its Neil Perry-inspired menu.