Tigerspike’s new commercial team set to drive growth in mobility in broader Asia Pacific.

Global personal media technology company, Tigerspike has announced new hires as it continues to expand its Northeast Asian business.

The announcement:

Global Personal Media technology company, Tigerspike, has ambitions to drive mobile and tablet solutions into organisation’s core strategic plans, with the recent announcement of key executive hires and a fierce move into Northeast Asia.

The commercial team welcomes Phil Herborn as Commercial Director, who will assist in driving ANZ opportunities and supporting Tigerspike’s embarkment into Northeast Asia. Phil joins Sue Carter, who recently came to Tigerspike as Head of Commercial and Strategy in the Asia Pacific region.

Herborn joins Tigerspike after years of strategic digital and delivery experience in mobile and cross platform solutions across many categories including, retail, media, finance and government. As Hyro’s Executive Producer of the mobile and broadcast team, Phil worked across media and publishing clients, before moving to Moon’s Head of Digital and most recently Webling’s Strategy Director, where he focused on mobility innovation. Phil brings with him a deep understanding of the effective marrying of technology and superior user experiences and will drive consumer mobility solutions and enterprise collaboration tools forward for Tigerspike’s customers.

“Mobility is rapidly evolving and is the leading technology driving business transformation today, so it’s an exciting time to be joining Tigerspike with their market leading mobile capability and progressive and innovative client base. I look forward to bringing my diverse digital and mobility experience to the team and to help Tigerspike’s continued growth through the Asia Pacific region. Very exciting times in the Personal Media space!” adds Herborn.

“We are expanding our team to ensure we continue to provide the high level consulting, cutting edge design, UI/UX experience, development and dedicated service Tigerspike’s clients are accustomed to. Both Phil and Sue join us with experience in the delivery of first class solutions across multiple platforms. Investment in our commercial team will add continued value to our clients and will also help drive our growth plans in Northeast Asia, bringing superior delivery and user experience to the region.” adds Alex Burke, Managing Director, Asia Pacific, Tigerspike.

In addition, Aisha Hillary, Communication Director, Asia Pacific, who has helped drive the Asia Pacific’s sales and marketing strategy since 2011, has moved to a Commercial and Strategic Director role, driving commercial opportunities, partnerships and thought leadership in the region.

Tigerspike’s portfolio of services is evolving to facilitate the change in Personal Media technologies usage (mobile, tablet and smart TV) from consumer to enterprise solutions. Tigerspike is a pioneer in creating amazing user experiences on Personal Media devices, and as the demand in countries such as Japan grows, Tigerspike will continue to expand to cater to this need.

Since its launch in 2003, Tigerspike has opened offices in Sydney, Melbourne, London, Dubai, New York, Singapore and San Francisco and has over 200 staff across four continents. Tigerspike’s clients include Woolworths, Macquarie Bank, AMEX, Suncorp, Mirvac, Shell, The Economist, Astro Malaysia, News Corporation, Emirates and Sensis. Tigerspike has been in the Deloitte Technology Fast 50 2011 list for the sixth consecutive year, in recognition of being one of the fast growing Australian technology companies and will continue to drive businesses forward through mobile and tablet solutions.

Source: Tigerspike media release


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