TikTok For Business taps Macca’s, Vegemite and Cottee’s to launch #AdTok

To help brands learn more about how to unlock the power of the platform, TikTok For Business has launched #AdTok, a world-first initiative that seeks to demystify TikTok for marketers in Australia and New Zealand.

Through its dedicated hashtag, #AdTok will become an ever-evolving destination providing informative and educational videos created by TikTok For Business for brands and top creators.

Designed to help businesses of all sizes learn more about how to lean into the TikTok community and find success for brands on the platform, #AdTok will feature content including marketing tips, creative inspiration and examples of successful TikTok campaigns.

The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.

Last month, TikTok launched its first global experience designed to help brands and marketers embrace TikTok and reimagine how they connect with their communities.

TikTok said it sees #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.

#AdTok launches with content from three brands, which have each remade iconic ads for TikTok. Through this work, McDonald’s Australia, Vegemite and Cottee’s Cordial have each shown how creative can be reimagined for the platform, bringing brands and campaigns to consumers in a TikTok way. At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.

As part of their 50th Birthday celebration campaign, long-term partner McDonald’s worked with us to ‘TikTokify’ their famous “I’m lovin’ it” jingle. Macca’s engaged a diverse mix of popular local TikTok creators to put their own spin on the brand’s jingle, and enlisted Australian DJ, Havana Brown’s help to mix these original creations together in a new and uniquely TikTok iteration of the jingle.

Iconic Australian brands, Vegemite and Cottee’s Cordial have also taken to TikTok as part of the launch of #AdTok to reimagine their trademark sounds for the platform. Vegemite has worked with culinary superstars @morganhipworth and @dimsimlim to create mouth-watering dishes as part of their 2021 takes on “Happy Little Vegemite’s”.

Cottee’s Cordial signed up Canberran singer-songwriter and master of character-based skits, @avneesha_official, alongside @benblue01, known for his outrageous dress-ups and comedic videos, to put their own spins on the classic Cottee’s jingle.

With the launch of #AdTok, TikTok hopes to help businesses of all sizes reimagine marketing for TikTok, and embrace authenticity and creativity to tap into the hard-to-reach audiences that can be found on our platform. According to TikTok, its community responds when brands show up and create content that speaks their language and allows for genuine connections.


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