F.Y.I.

TikTok introduces TikTok Food Festival

TikTok has introduced the TikTok Food Festival, running on the social media platform from 17 May to 12 June.

The announcement:

Whether you’re a fine-dining fanatic who knows every celebrity chef and home cook hero on TikTok, a fabulous foodie whose always up for trying to master something out of the ordinary, or a fan of a quick and simple recipe hack that will feed your friends or family with minimum prep – there’s something for the food lover in all of us on TikTok.

On TikTok, standard ingredients become delicious dishes in less than a minute, and we’re entertained and inspired, as the ordinary transforms into the extraordinary. TikTok’s taught us how to make a humble plate of nachos into a party attraction that can take over your entire dining table, how a brick of feta becomes an Italian-inspired masterpiece worthy of serving at dinner parties, how a roll of bread can transform into a cloud, and how to make a handful of bland oats taste like cake.

And not only do we watch – we learn. If you want to try your hand at cooking but don’t know where to start, there’s plenty of creators on TikTok that are here to teach you the ways of the food-universe! Whether they’re a professional chef stripping it down for a TikTok DIY, a humble home cook who wants to share how to feed a family on a budget, or a quick dinner recipe after a long day, TikTok’s creator cooks are here to help.

We know you love food, so for the next month we’re celebrating all things delicious from our Australian community with our first-ever TikTok Food Festival!

Running from the 17th of May all the way through to the 12th of June, we’ll be shining a light on the tastiest content and creator accounts. From cooking live streams, to TikTok recipe books and duets with world class-chefs – the program is smorgasbord for the food fanatic. Here’s what’s Happening!

TikTok Food Festival Hub

Head to the Discover page in-app where you’ll find the official TikTok Food Festival Hub – the place to find out what’s happening throughout the festival, check out the fellow foodies to follow to fill your For Your Page with food to inspire, and find video recipes that you can cook tonight curated by highly esteemed Australian food media platforms Taste.com.au and Delicious.

LIVE Stream Raiser for Starlight Foundation with @stickyaustralia on May 28

Sticky Australia is one of TikTok’s most followed food accounts. They make hard candies in rainbow colours from their shop in The Rocks, Sydney, and have built a huge fan base of over 4 million followers, for their behind-the-scenes videos showing stretchy, sticky, bendy rolls of sugary dough being twisted and fashioned into lollies!

Starlight’s ‘Stream Raiser’ is an initiative that enables creators to go live across platforms to create entertaining and engaging content to brighten the lives of sick kids, adolescents and their families. Stream Raiser is all about generating happiness, laughter, and raising much-needed funds to improve lives.

Sticky and Stream Raiser come together for the first time, for this LIVE – as Sticky demonstrate their doughy candy marvels, you’ll be able to donate to Starlight Foundation via the Donate Now sticker which will be on display during the live stream. Being able to not only raise money for sick children in their toughest times, but to also highlight and celebrate Sticky’s incredible content during Food Month, is an event made in sweet, sweet heaven!

Foodie LIVEs

All through our Food Festival, we’ll be highlighting our star creators through a series of food-focussed live streams – showcasing some of the amazing talent we see cooking on the platform each day, and some you wouldn’t expect. We’re also spotlighting some tasty hashtags each week. We kick off with #EasyRecipes, watch the next big #Foodie trends unfold, and drool over mind-blowing #TikTokFood, before a cook off!

You won’t want to miss a minute of our month of practical, inspiring and downright weird food LIVEs, here’s the themes for each week of the Food Festival:

  • Week 1: Monday 17 May – Sunday 23 May : #EasyRecipes TikTok LIVE with your fave foodie creators cooking #EasyRecipes – TikTok has become a home for food lovers and chefs alike to share their tips and tricks in the kitchen, and we can’t wait to bring you a steady stream of your favourite foodies going LIVE sharing their #EasyRecipes.
  • Week 2: Monday 25 May – Sunday 30 May: #Foodie The next big food trends are revealed before your eyes! Move aside feta pasta, these food creators are ready to demo dishes with major viral potential. Give these dishes a red hot go yourself, and don’t forget to share your creations with the #Foodie hashtag. During #Foodie Week on May 28th, we’re also hosting a LIVE fundraiser for sick kids – Stream Raiser for Starlight Foundation, with @stickyaustralia.
  • Week 3: Monday 31 May – Sunday 6 June: #TikTokFood Take a journey into the wondrous world of #TikTokFood: experimental creations that will make your jaw drop. Crunchy, gooey, juicy – tune into these TikTok LIVEs if you, like us, are fascinated by the extreme wonders of #TikTokFood.
  • Week 4: Monday 7 May – Friday 11 May: Cook Off Duets! Every day of competition week, our TikTok community will be invited to cook their own recipe and share their most mouth-watering, easy to make marvel on TikTok. A celebrity guest chef will choose a winner of the day to duet with, and the winning creator will win a $1,000 prize for their entry (and a shout out from our celebrity chef!)

Source: Adhesive PR media release

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