Tim Arrowsmith leaves Patts after 26 years for Pulse Marketing

Pulse Marketing Group has appointed Tim Arrowsmith as creative director. He joins from George Patterson Y&R Sydney, an agency he has served for 26 years.

Latterly, Arrowsmith was creative group head, working on brands including Arnott’s, Colgate-Palmolive, Australian Rugby Union, Tourism NSW, Channel 7, Telstra and Hyundai.

“I joined Pulse because I share the vision of Lauren Brown [Pulse’s managing director], who wanted an experienced head to work alongside her. My brief is to consolidate with existing clients, gain new clients and do great work.”

Patts is currently interviewing for a replacement for Arrowsmith.

Arrowsmith’s recent work includes Generation One, a campaign to tackle the problems faced by Australia’s indigenous communities.

He was also a copywriter for an ad for V8 Supercars, featuring Pink, last year.


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