Arnott’s has launched a campaign to promote its treat packs, kicking off with a branded bus tour that starts in Melbourne.
Free Tim Tams, anyone?
Headed for Warrnambool, the bus will be ‘sharing the love’ by giving away roughly 200,000 Tim Tams, available in eight different flavours, on its way around Victoria, South Australia and New South Wales for three weeks.
The experiential campaign, devised by Mango, comes nine months after the brand gave away roughly 100,000 Tim Tams in an experiential stunt at Martin Place in Sydney, where the biscuits hung from trees.
The ‘Love More Than One’ bus’s movements can be followed on the brand’s Facebook page.
The campaign culminates in a new TV ad that goes on air tomorrow, which is Valentine’s Day.
The TV ad, created by DDB Sydney, will run around The Voice, Downton Abbey, The Block: All Stars, My Kitchen Rules, Parade’s End, and Packed to the Rafters.
Susanna Polycarpou, Arnott’s brand director said in a press release: “Tim Tam is the only chocolate biscuit that stirs emotion in Australians that’s beyond reason. We’re celebrating the magical love of Tim Tam by creating a unique experience for our fans to enjoy. We would love Tim Tam fans to visit us as we travel around the country and join in the fun by helping to share the Tim Tam love.”
ECD: Dylan Harrison
Creative Group Heads: Madeline Smith and Jen Speirs
Art Director: Richard Apps
Copywriter: Andrew Allsop
Managing Director Strategy and Innovation: Leif Stromnes
Senior Strategic Planner: Michelle Martignoni
Managing Partner: Kate Sheppard
Business Director: Claire Birrell
Agency producer: Brenden Johnson
Director of Social Media: James Quinlan
Community Manager: Sohail Bhatia
GM: Claire Salvetti
Senior Execute Producer: Brooke Pilton
Producer: Richard Holt
Production House: The Feds
Director: Josh Logue
Producer: Karen Watson
Post Production House: Heckler
Music: “Are you ready?” by Kate Miller-Heidke (Sony)
Group Business Director: Tony Newby
Business Director: Rebecca Twist
Brand Director: Susanna Polycarpou
Marketing Manager, Tim Tam: Leigh Coleman
Brand Manager, Tim Tam: Laura Hindson