Time Outspoken

Rodrigues, left, and Etheridge

To The Ivy, and Time Out Sydney’s fifth birthday party where bosses Justin Etheridge and Michael Rodrigues were sharing the secrets of the title’s success.

Etheridge, who once worked on Time Out in the Middle East, was quick to correct those who might suspect that some Australian cities might have too little going on to justify a local edition as the magazine’s expansion continues. He said: “Having launched Time Out in Doha and Muscat, I can reassure everybody that Brisbane and Adelaide hold no fears for us.”

Etheridge also shared some of the tribulations faced by the title in its early days, including the curious deals he discovered that the big media players had locked in place.