Tinder calls for interracial couples emoji in new campaign
Online dating app, Tinder, has created a #representlove campaign to petition for interracial couples to be represented on Unicode’s emoji.
The global #representlove campaign, created by Marcel Sydney, asked tech industry standards group Unicode to allow mobile phone users to customise the skin tone of the couple with the heart emoji.
Unicode is the global standards organisation for computer characters including cartoon emojis. Having approval from the body means it is easier to build emoji into smartphones and computers.
A one minute video created for social media shows interracial couples holding hands in different locations, raising awareness of the growing number of couples from different races.
In a statement, Tinder said: “No one should ever feel unrepresented or unseen. Love is universal, and it’s time for interracial couples to be represented in our universal language.”
As part of the campaign, couples are invited to upload an image of themselves on Twitter or Instagram with the hashtag #representlove for the chance to be turned into their own emoji.
250 emoji design combinations will be created to match selected couples.
The couple with the love heart emoji
Wesley Hawes, creative lead at Marcel Sydney, said in a statement: “It’s exciting to work on a global campaign with such a positive message. And for a cool, global brand that people love.
“It’s an ambitious social project, but our army of designers from LA, Sydney, Germany and France, who are answering couples’ posts live, have been up to the task.”
People can sign the interracial couples emoji petition at change.org.
Credits:
- Agency:
- Marcel Sydney
- Production – Heckler
- Director – Tim Kindler
- Executive Producer – Will Alexander
- Head of VFX – Jamie Watson
- Live Action Producer – Charu Menon
- Post Producer – Amy Jarman
- Editor – Andrew Holmes
- Colourist – Clement Bouchet
- Illustrator – Fred Venet
- Animators – Shaun Leong-Williams, Adrien Girault
- Compositors – Maxence Peillon, Bertrand Polivka
- Music Supervisor – Anton @ Trailer Media
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