‘We need to communicate better what we do’ says Pureprofile CEO
Pureprofile’s CEO Nic Jones has defended yesterday’s half year reported losses, saying the $7 million write downs that contributed to the results are a necessary part the company’s transformation as it looks to ‘join the circle’ between advertisers, publishers and consumers.
Jones, who took the CEO role in December, admitted to Mumbrella that the survey and technology company needs to be better at explaining what it does.
Pureprofile CEO Nic Jones: “We need to communicate better what we do.”
It’s Paul Chan not Paul Chen
Hi Some Reader,
Thanks for reading and for flagging the error. This has been fixed.
Vivienne
Mumbrella
I’m more confused after reading that. Clear communications starts now.
I think the whole start up industries focus too much on establishing a “unique identity” they lose focus on what their business was intended to achieve.
Way too many cases where a lack of clarity or an inconcise value proposition is costing financially.
Hey we sell goodness. We sell ideas that nurture human society. We bring ideas that have an impact to society, yadda yadda yadda. This does not make a unique selling point, nor dies it present any value. Sounds fancy, but it’s just laziness.
Wtf do we do? Oh we’re an agency.
Much harder to be upfront about services that hundreds of other providers provide and present a truly Unique CVP.
I totally agree! I’ve watched Pure Profile purchase 2 very different businesses and they’ve struggled to get them talking. Email marketing has had its day for serious marketers. Its completely spray and pray and for the most part unbranded. Sparc as a business works from Insertion Orders much like a publisher with mark-ups that I hear are very good for their bottomline. Nic is a good operator and he’s probably the best person to sort this mob out. I put these guys in the same company as Adlsot and Mobile Embrace; investors have not been happy with their collective returns.