Tiny Away rolls out ‘Reconnect with What Matters’ campaign

Tiny house business Tiny Away has rolled out a campaign to encourage Australians to invest in “more meaningful travel”.

The announcement:

Australia’s largest tiny house accommodation provider, Tiny Away, has launched a new brand campaign designed to inspire Australians to slow down and embrace more meaningful travel.

Created in-house, the campaign, titled ‘Reconnect with What Matters’, is anchored by four short films and key visuals rolling out across digital and social from this month to drive bookings across the spring and summer. Each film follows a different lens on reconnection:

• Busy Life, Lonely Pup – a traveller and their dog rediscover the joy of simple adventures
• When Work Takes Over Your Life – a couple escapes the daily grind to be fully present with one another
• She Thought He’d Never Have Time for Her Again – parents and children step away from screens to spend time outdoors
• Work, Deadlines, Life…- a close-knit group reconnects over campfires and laughter

To extend the experience, Tiny Away has launched an interactive microsite that invites travellers to select an ‘inner voice’ that resonates with them most, before being matched to one of Tiny Away’s curated ‘Stays to Reconnect’ pillars spanning nature, mindfulness, adventure, sustainability and shared experiences. Users will then receive a tailored promotional discount code for their next stay as part of the experience.

Tiny Away co-founder Jeff Yeo said the work was a natural evolution for the brand: “At Tiny Away, we believe travel is not just about where you go, but how it makes you feel. Reconnect with What Matters is about reminding people of the simple joys that often get lost in the busyness of everyday life. Whether that’s waking up to birdsong, sharing a meal with friends, or watching your kids explore the outdoors.

Australians are increasingly seeking escapes that give them more than just a change of scenery. They want space to reflect, to connect with loved ones, and to feel a deeper sense of purpose when they travel. This campaign is our way of showing that even the smallest escapes can deliver the biggest memories

Source: The Lucid Agency