Tip Top launches ‘Tip Top sandwich thins’ with imaginary creature ‘Fuzzles’

George Weston Food’s Tip Top has unveiled its latest product, ‘Tip Top Sandwich Thins’, in a new ad featuring a young girl and her imaginary friend ‘Fuzzles’.

Created by BMF, the ad shows the girl colouring in and talking to ‘Fuzzles’ about the new ‘Thins’.

When asked whether Fuzzles has enjoyed the Sandwich Thins, the girl lies to her mum, telling her ‘no’ and taking the lunch for herself.

The imaginary friend Fuzzles was brought to life by Oddstudios, makers of ‘Where the wild things’ and ‘Mad Max Fury Road.’

Sandwich Thins, which launched in market yesterday, is the brand’s new alternative ‘lighter’ bread.


The campaign  will run across Australia and New Zealand on TV, through out-of-home, digital and social.


  • Client: George Weston Foods (Tip Top)
  • Marketing and Innovation Director: Graeme Cutler
  • Marketing Manager: Vanessa Kennedy
  • Senior Brand Manager: Susan Tahmasian
  • Executive Creative Director: Cam Blackley
  • Creative Directors: Dantie Van Der Merwe, David Fraser
  • Creative Team: Stephanie Allen, Millicent Malcolm
  • Digital Content Strategist: Jacinda Fermanis
  • Planning: Emily Field
  • Managing Director: Stephen McCardle
  • Group Account Director: Kura Tyerman
  • Senior Account Manager: Lauren Barnes
  • Account Executive: James Ricupito
  • Agency Producer: Tamara Kennon and Claire Seffrin
  • Production Company: Jungle
  • Director: Cate Stewart
  • EP: Nick Simkins
  • Producer: Sarah Nichols
  • Post Production: Blockhead VFX
  • Editor: James Ashbolt/ ARC Edit
  • Music & Sound Production: Rumble Studios
  • DOP: Crighton Bone
  • Creature: Odd Studios
  • Media Agency: Carat

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