Seven claims victory in the summer TV ratings; but Sunday’s data goes missing
Network Seven has claimed a summer season ratings victory – but TV buyers looking for data on yesterday’s programming will be disappointed after technical problems mean no figures are available today.
Seven today issued its analysis of the period from week 49 last year through to week five of this year. And it won in all of the main age demographics in primetime (6-10.30pm) too.
In the All People category, Seven took a 38.4% share, compared to Nine’s 34.9% and Ten’s 26.7%.
In 18-49, Seven took 36.2%; Nine took 34.1% and Ten got 32.9%.
Among 25-54s, Seven gained 36.9%, Nine took 35.3% and Ten took 27.8%.
But the most impressive improvement for Seven was in 16-39s, where it went from third place 12 months ago, to first place this time round. Seven got 35.1% (compared to 31.4% a year ago); Nine took 32.4% (compared to 31.7%) and Ten slumped to 32.5% (from 36.9%).
But programmers keen to see how audiences fared last night as they gear up for the offical ratigns season, were disappointed this morning, after technical problems left OzTam unable to supply any data.
A sopokesman for industry ratings body OzTam told Mumbrella: “Due to a problem in polling, we don’t expect to be able to issue any data until tomorrow.”
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