Spectrum loses Google PR account to Red Agency

Google has shifted its Australian PR business from the North Sydney-based Spectrum Communications to Red Agency, Mumbrella can reveal.  

The move ends a two year relationship between the search giant and Spectrum, which is part of the Blue Freeway group. A spokesman for Google confirmed the change but declined to comment further.

Red Agency, which is owned by Euro RSCG and also based in North Sydney, has several clients in the media and technology sectors including Fairfax, DMG Media and GPS firm Mio.

Much of Google’s PR is handled by an in-house team led by its  head of corporate communications and public affairs Rob Shilkin.

Spectrum MD Michael Henderson told Mumbrella: “We’re obviously disappointed they’re moving on, but this is often the case when new people come on board with an agenda for change.  Spectrum Communications has done a fantastic job for Google over the last two years and we’re very proud of the achievements we’ve made in building their brand locally.”


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