Today launches Wake Up spoiler 20 car giveaway

Nine is to launch a promotional blitz in a bid to dissuade viewers from sampling the first few days of Ten’s new shows Wake Up and Studio 10.

The network’s breakfast show Today and mid-morning show Mornings will give away what the network claims is “the biggest ever” giveaway from the two shows. Prizes – which Nine says are worth $750,000 – include 20 Chrysler cars

Today Mornings

The promotion begins on November 4, the day that Channel Ten will broadcast its first episode of Wake Up. Wake Up stars James Mathison, Natasha Exelby and Natarsha Belling in Manly, and Nuala Hafner in Melbourne.

It will be followed by chat show Studio 10 featuring Sarah Harris, Joe Hildebrand, Ita Buttrose and Jessica Rowe until 10.30am.

The new line up created by Ten’s director of morning television Adam Boland enters a competitive ratings race between his former home of Sunrise and The Morning Show on Seven, and Today and Mornings on Channel Nine.

Sunrise replaced its presenter Melissa Doyle with Samantha Armytage in August, resulting in a positive ratings performance that saw the show widen its lead over Today.

The Daily Telegraph has speculated in recent days that Today’s executive producer Neil Breen, the well regarded former editor of The Sunday Telegraph, is under pressure.


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