Today Show slips to 176,000 viewers on Good Friday

The traditionally quiet television landscape of Good Friday hit Nine’s breakfast offering, Today, particularly hard, with just 176,000 metro viewers tuning in on the public holiday.

Its rival over on Seven, Sunrise, was almost 100,000 viewers ahead, with 274,000 tuning in from the five capital cities.

Today revamped its line-up at the beginning of this year

A large part of Today’s ratings issues on Friday morning came from Adelaide, where the difference between the two programs was telling. In the South Australian capital, 21,000 viewers tuned into Sunrise, while just 8,000 tuned into Today.