Today the Brave acquires independent experiential agency

September 18, 2025 11:05

Independent creative agency Today the Brave has acquired The Zoo Republic, one of Australia’s longest-running independent retail, shopper, and experiential agencies.

The deal will see Today the Brave — with a reputation for bold creative — blend with The Zoo Republic’s 25-year expertise in real-world activations.

Described as a “fully integrated model”, the combined entity will be able to amplify brand platforms “across every touchpoint a consumer experiences”, according to a press release.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.