Today’s Mumbo Report: Inside Google’s Creative Sandbox and the media and marketing sections digested
In today’s episode of The Mumbo Report from Studio 33:
- Google’s global creative director Robert Wong
- The media & marketing press
- Doug Chapman on the future of social media
- Scott Nowell on his favourite ad
You can also subscribe to Mumbrella’s Mumbo Report YouTube channel
Links:
- Meet the pests: shock jock Sandilands and Crikey
- Spectactular promotion; Drink spiking causes a stir
- Fairfax launches National Times
- Radio host gets in spin and rides at work
- Reporter rants as bloggers sack news hounds’ bastions
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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topics
Creative Sandbox
Doug Chapman
Google
marketing news
media news
Mumbo Report
Scott Nowell
Social Media Club Sydney
The Mumbo Report
Three Drunk Monkeys
Tim Burrowes
Video
Doug Chapman’s segment was a bit minimal haha – was getting all keen for some insight, then….
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sounds seems really low…or is it my computer?!?
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Yes a wee sound problem. Low and a bit muffled.
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Sound is low, yep.
Doug Chapman segment, hmmmm:
would be good to know the ‘why’ behind his answer.
But also, is there really any dispute social media is here to stay? Isn’t the significant question to dispute whether there are long-term and meaningful brand / advertising / media opprtunities in the various parts of the social media space…
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Tim – all good from the get go, but I would be interested in seeing a bit more from the likes of Google (i.e. the products they featured).
8 mins is a good byte size so perhaps less on the press more on the people and products?
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looking hot dr mumbo
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Thanks for the feedback on the sound for the papers segment. It was the first time we recorded on-the-day, so that’s something for us to look out for.
On Doug’s slot – we’ve recorded a series of quick vox pops with various people, so you’ll be seeing lots of people being asked that kind of question. Funnily enough, there are varying views already…
And Sully, more from the Google Creative sandbox in the next couple of episodes – among other things some chat about YouTube, including the Community Channel/ Natalie Tran phenomenon. But you’ll have to wait til tomorrow for that…
And Rebekah, I’m blushing…
Cheers,
Tim – Mumbrella
Opening credits remind me a little of Enough Rope. Denton-esque
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Nice one, Tim.
Good, relevant and succinct.
G
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John Stewart – eat your heart out. Great production Tim – looking fwd to the next one
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The sound issues are fixable – you’ll fix – so only a slight hiccup. Great that it lands in my inbox about lunchtime!
I like it. It’s fresh. I like that it’s casual. And great that it’s not 100% polished – which means each ‘show’ – that we’ll be growing with you. It’s going to be very popular – so us priveleged first viewers will be able to say ‘we were there from the start!’ Like it lots. Jenn – Freelance Factory
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Yeh I really enjoyed it. Thought my hearing had gotten worse!
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Again, great work, nice & cheeky, never know when you’re going to bag someone…
The Google stuff is good, looking forward to more.
The short vox pop was pretty average, didn’t gain anything from it. Was expecting to see two points of view and maybe a little more depth.
Keep up the work!
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I’m starting to find the Jonathon Ross estuary english delivery a little irritating. And I really dont need a review of yesterdays media sections.
Other than that. Love it!
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I hate to be a pain but is there a reason this is not available in a text form? Aside from the scintilating sartorial elegance of Mr Mumbo and his characterful delivery, it would be pleasant if the content were also delivered as text, so one could scan for that which matters to the reader, instead of having to sit through the “episode” to trip over something I find of value.
After we spent the last few years chasing the “web-as-broadcast-medium” dragon into it’s well deserved grave, surely we can learn to reinforce what is great about the web. i.e.: searchable, scan-able text we choose to consume as we like, and less of the talking-head broadcast style programming this seems indicative of.
Oh, but then again, this is an advertising audience, and they still can’t get past their TVC as the big ticket ad-spend mentality.
Shame as the content: the words and the discussions, are what I cherish about this site, and the personality and celebrity less so. But that’s me. I’m curious what others think about this and whether Mumbo sees an advantage of including a transcript as well.
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That’s a good thought, Joe. We’ll put in some links to the stories referred to a bit later today.
Cheers,
Tim – Mumbrella
I’m loving it! Just do it! Thank you Mr Mumbo! Enough of the ad cliches. Well done Tim. But can you crank the volume up a little. Ohterwise it may end up being Mr Mumbles.
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Transcripts are a great idea, for SEO as well as people who like to read it in RSS on mobiles (like myself).
I love watching these at work, kinda like a little break from the day where I don’t need to think.
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Care to suggest an accent, Gezza? I’m willing to give anything a go. I’m guessing that you might like a Dublin one…
Cheers,
Tim – Mumbrella
I think transcripts are a lovely idea but a few hours work and I’m not sure of the end gain to Mumbrella/Tim aside appeasing a few demanding readers.
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I bet there’s a hilariously inaccurate piece of voice recognition software out there that could do the job…
Cheers,
Tim – Mumbrella
tim, It’s polished, but too long – you could have covered the first minute in about 15 seconds.
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Tim this is great. But can you show the ad that people say is their favourite – perhaps a bit more of a longer reason why they like it too.
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change him!
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