Former Leo Burnett CEO Todd Sampson departs advertising industry

Todd Sampson, the non-executive chairman at Leo Burnett, has announced his resignation from the agency after almost 10 years, as well as his departure from the advertising industry.

Sampson left his role as CEO at Leo Burnett in 2015, and in his time at the agency, Leo Burnett claim to have won Agency of the Year 12 times across local, regional and global levels.

Todd Sampson

Sampson: “I have always believed your job as a leader is not complete until your succession is in place”

The creative has become the most famous advertising man since the rise of John Singleton in the 1970s and 1980s.

Through his involvement with Gruen Transfer he discovered the power of celebrity in gaining access to the boardrooms of Australia and began branching out into his own shows.

He began with the award winning-science series Redesign My Brain and then followed up with Body Hack on Ten which drew respectable audiences. The show has been renewed for a second season.

Sampson said of his departure: “I have always believed your job as a leader is not complete until your succession is in place and thriving and that is the reason I stayed on the last year as a non-executive chair.

“I can confidently now say – my job is done. Peter Bosilkovski in Sydney and Melinda Geertz in Melbourne are doing outstanding jobs, and Leo Burnett, a company I will always love, has gotten stronger and stronger.”

“I’m very thankful for everything this industry has given me. I’ve worked with some of the most vibrant, diverse and clever minds on three continents and I’m proud to have been a part of it.”

Pete Bosilkovski, CEO at Leo Burnett Sydney, said the “impact, influence and invaluable contribution” Sampson had on the advertising industry will not be forgotten.

“During his time as CEO, we won Agency of the Year 12 times on a local, regional and global level and were in the world’s Top 10 Creative agencies 3 times,” Bosilkovski added.

“It’s been an honour to have worked alongside such a rare talent, and I thank Todd for all he has achieved for Leo Burnett and wish him all the best for the future.”

Sampson is also a board member at Qantas, Ooh Media, and Fairfax Media, a regular guest on The Project, writer, ]and an investor in marketing start-up, Visual Amplifiers. He also had a walk on role in the Oscar nominated Australian film Lion.

It is unclear whether Sampson will continue to host Gruen, as the show is yet to be confirmed or commissioned by the ABC for 2017.

Mumbrella understands Sampson is currently away filming in Mongolia.


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