Tom Malone on Nine Radio prioritising the ‘profitability’ metric

Nine Radio has had a mixed start to the year when it comes to radio ratings, but commercially, the network is in perhaps a stronger position than a year and a half ago. And, save for a COVID downturn and the odd advertiser boycott, it is about where managing director Tom Malone had hoped it would be 18 months or so into his tenure.

Joining the Mumbrellacast this week, Malone reflects back on the time since Nine bought Macquarie Media’s suite of stations, a period which has seen significant talent turnover.

Since Malone took charge, Ben Fordham replaced Alan Jones at 2GB Sydney, Russel Howcroft came in for John Burns at 3AW Melbourne, Neil Breen was installed on a new local breakfast show at 4BC Brisbane, and Gareth Parker took over breakfast at 6PR Perth with Basil Zempilas departing and Steve Mills moving to afternoons.